Understand Your Users
How much time do users spend in your application? What features do they use and for how long? Which features are the fastest growing and declining? Where are they located? How many unique users do you have each day, week, month?
Improve Your Application's Quality and Useability
How stable is your application? Is it throwing unhandled exceptions? Is your application running better or worse on certain networks, devices or OS versions? Are the usage patterns consistent with expectations?
Maximize Your Investment
What usage patterns are more likely to result in a conversion of a trial user? Which features are worth expanding based on actual usage patterns? Which features are less valuable and therefore don’t warrant additional effort? If you have ads inside the application, do you understand how to make them more effective?